: Well, first of all keep in mind that the factual accuracy and look & feel of a site aren't ranking factors. And really, neither is HTML quality, or frequency of updates (although that's

well, first of all keep in mind that the factual accuracy and look & feel of a site aren't ranking factors.

And really, neither is HTML quality, or frequency of updates (although that's a longer issue)

If it looks like an ancient site, maybe it is. Google's going to give a lot of weight to a 10 year old site, especially if most of the competition is much newer.

Apart from that, its gotta be links. Use Yahoo Site Explorer / Open Site Explorer / whatever else.

You'll (probably) either find that the page has a bunch of really strong, natural links, or that it has a bunch of spam / paid links. If its the latter, you can spam report him.

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