: I've done SEO for a couple of years now and each time I have been fairly successful with my approaches. That being said I don't claim to know the answers and I advise any clients to be

I've done SEO for a couple of years now and each time I have been fairly successful with my approaches. That being said I don't claim to know the answers and I advise any clients to be extremely wary of anyone that claims to.

One of the simplest methods I've used to help a website utilise its marketing potential is to do a thorough Competitive Analysis through identifying the market and finding out what the strongest links to my competitors are. I then emulate that through targeted, natural link building in similar areas.

One of the tools I use is Link Diagnosis (although I haven't used the new one recently, if it doesn't work for you give the classic tool a try). I build several Excel spreadsheets of each of my competitors and provide trends for my clients to target.

It's really an invaluable tool, and one that very few people really talk about. I'd highly recommend it for anyone looking to do their Competitive Analysis finished quickly so that they can work on more important things.

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