: It does depend on the site to some extent. Organic SEO is the best way to get lasting traffic - for any website - so make sure you've covered the basics (titles, headings and so on). You
It does depend on the site to some extent. Organic SEO is the best way to get lasting traffic - for any website - so make sure you've covered the basics (titles, headings and so on).
You may want to do some press releases to try and generate some buzz and get natural links. Social media like Facebook/Twitter is good for this - get friends/family/colleagues to become fans/follow your brand.
Google Adwords is a good idea for an initial boost, particularly for e-commerce websites. If you sell a particular product or type of product, bid on those keywords. You can of course continue after the initial outlay if it proves very successful (e.g. for every dollar you spend you get more than a dollar's profit from sales).
Finally, don't forget the real world! If you have a brick-and-mortar presence, do in-store advertising. Or take out ads in newspapers, magazines etc.
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