: For immediate impact, I can't say enough about social media and link exchanging--albeit legit link exchanging with real, honest sites, not bombarding forums with off-topic link drivel. My most

For immediate impact, I can't say enough about social media and link exchanging--albeit legit link exchanging with real, honest sites, not bombarding forums with off-topic link drivel.

My most successful clients get more traffic from social media (twitter/facebook/linkedin) than they do from Google. It's not a measure of not being good in SEO, because they do a great job. They just do a BETTER job on the social media sites with multiple tweets and posts daily and and incredible amount of link sharing that's tied to social posts. A similar, but often overlooked means is by participation in relevant "enthusiast" sites related to the site's content. For example, a programmer might go through Stack Overflow and post on Smashing Magazine.

Adwords and SEO are great too. Just don't count on SEO for a brand new site being anything in the beginning unless you're in a busy category like Relators, etc. Adwords are immediate, and imho can be considered "purchased SEO" They work great.

All these options require daily attention, monitoring, and focus. AdWords in particular will decrease in the number of clicks they send you if you'd don't constantly monitor and tweak your account. Monitor Google Analytics to know where people are coming from, where they're going, and what they like. Tweak unpopular pages or content. If Google is low, focus on Google. Invite feedback about what would make the site better....people will tell you if you ask.

Good Luck.

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