: When is it time to make a "micro"-site for long-tail search content? Patrick Mackenzie, of Bingo Card Creator fame, uses what I'll call micro-sites to dominate certain keywords. For example, search

@Bethany197

Importance. Halloween and Christmas (yes, he owns that too) are large scale events and deserve additional focus as more people participate in them and are more likely to use them in keyword searches. This is opposed to bones/skulls which are more niche.

As rankings get more competitive in the important spaces, the domain name may be the factor that pulls your site ahead.

Vote Up Vote Down

@Pope3001725

I wouldn't do this as it is unnecessary. For long tail search terms there's going to be so little competition that getting a special domain and building a whole new website for it is overkill. If you have pages optimized for those terms they're going to rank well anyway without having to go through the hassle of setting up a mini-site just for them. Besides, such long tail terms are going to deliver very little traffic anyway so why go through that effort for so little reward? Having them as subpages of a larger site will reap the same rewards with virtually no extra work. If you have a bunch of related products like his just put them all on one site, link your pages together liberally (but correctly), and promote them normally. You'll do just fine in the SERPs without the unnecessary overhead.

Vote Up Vote Down