: How important is search engine optimization ? How much effort should I put into it ? Since free traffic is a good thing you definitely should be interested in it. Having said that,
How important is search engine
optimization ? How much effort should
I put into it ?
Since free traffic is a good thing you definitely should be interested in it. Having said that, you should need to put much effort into it. A well built website is search engine optimized by default. Since SEO is mostly a combination of usability, accessibility, semantic markup, and good content a quality website will have kept all of those in consideration while building the site since that's what users want. No one in their right mind can reasonably expect to do anything less then that and expect to have a successful website anyway. So if you have to go back and "SEO your website" what you're really saying is you have to go back and "fix your website". If your website was built properly and you have quality content don't worry about SEO. Natural marketing will help you do the rest (e.g. build quality links to your web pages).
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