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Deb1703797

: Googleability on StackExchange questions? There has been a recent discussion on the AskUbuntu StackExchange site about including the word "Ubuntu" in questions to provide better "googleablility".

@Deb1703797

Posted in: #SearchEngines #Seo

There has been a recent discussion on the AskUbuntu StackExchange site about including the word "Ubuntu" in questions to provide better "googleablility". While I assume this is wrong, I don't know enough about Search Crawlers and the StackExchange platform to confirm this.

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@Lee4591628

Not sure about duplicity of a keyword weight in SEO.

Order and quantity matters, but I think the right spot for this question regards about long tail, and this demands a behavioral study about search (how people do searches?).

By my experience, people tends to search for keywords, and change the keywords order.

From you comment on John Conde ("What native games are available? - Ubuntu - Stack Exchange") I can foresee the following:

users usually will search for
- [native games ubuntu]
- [ubuntu native games]
- [ubuntu native games available]
- [native games available ubuntu]

And other variants. So,

What native games are available? - Ubuntu - Stack Exchange
or
What native games are available on Ubuntu? - Ubuntu - Stack Exchange

Will most likely match for any case of search listed above, making not at all or almost nothing difference for biggest part of searches, making no sense to duplicate. Only a really few users will search for:


[native games available on Ubuntu]
[what native games are available on Ubuntu]
[native games on ubuntu]


These cases are the long tail where changing titles can probably make a difference. Also, consider users would also search for:


[list of games ubuntu]
[default games ubuntu]
[fresh installation ubuntu games]


And a lot of options that will not perform a really good match. Also note that these not so good matches list is much more frequent (more users performs them) than long tail ones.

Closing thoughts
I don't see a point to duplicate the keyword in title for this case considering users behavior and long tail.

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@Kevin317

Having keywords on your question, which is used in the page title, is very good for SEO and for your users (which is no coincidence). The title of the page tells whomever is viewing it what the page is about. That includes the search engines. Since the title of the page is essentially a very short description of what the page is about it makes sense that having keywords in it would weigh heavily in determining a page's relevance for a search query. It's also good for users when they bookmark a page as the title is the default label the bookmark is given. When they go back to the bookmark having keywords like "Ubuntu" help them recognize what that bookmark's contents is. You can't assume they remember it is specifically for Ubuntu weeks, months, or years later.

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