: Are shorter URLS better for SEO? Many people shorten their URLs. But as per my understanding it creates overhead of extra redirection, other can not guess about the target article with their

@Goswami781

basically, the only somewhat important parts of the URL as far as SEO goes are the domain name, and the 'filename' (or last part of the path). The folder structure doesn't have any SEO impact.

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@Ann8826881

At MozCon last year there were a few presenters who indicated that the shorter the URL the better. You see a lot of retailers using example.com/product_id these days. Evidence has shown that keyword stuffing your URL ex. example.com/mens/shoes/opentoed/for/midgets/that/like/boxing/stupid_long_product_name offers no advantage.

Along the same lines, it seems that having a semantic URL is important but the article or product name might not be necessary. I need to find some references for this.

As an observation some retailers and magazine use a unique number in the URL and title to avoid duplicate title issues. Not sure if this actually works or not.

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@Sims2060225

You do not need to include a unique number in the URL. I don't see how that would improve SEO. An SEO-friendly URL is one that is user-friendly, e.g.


is short and easy to remember
doesn't contain any strange characters (e.g. character encoding or query strings)
describes the content (instead of just using a random article ID number)
shows the site structure (e.g. foo/artists/acid_bath/lyrics)

A short URL doesn't create any extra overhead—at least not in the conventional usage of the word—it just obfuscates the URL and, if it doesn't use a 301 redirect, interferes with proper PageRank flow.

The only reason to use URL shorteners is for services like Twitter, where you have a low character limit, or for mobile users for whom it's difficult to type long URLs.

In most cases, you should just generate a slug from the page title. Doing so gets rid of any special characters and unnecessary articles or conjunctions. This shortens the URL while keeping it descriptive and user-friendly.

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@Ravi8258870

Those less characters won't speed up you page loading process for sure, but you can try and keep your links short in the first place. Also, a simple URL shortener is easy to build, so you can build one for every site you have.

Say a normal link on your website would look like:
example.com/computer-science/a-question-about-long-urls-seo-and-google

You can use your own shortener and transform that to:
example.com/long-urls-seo-and-google

That is the technical answer, meaning you can do shortening "longer" but "friendlier". SEO-wise, I suggest that as long as you have friendly (human-readable) URLs, keep them that way. Take the URL of this page as an example.

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