: What tools to use for efficient link building? As most SEO experts keep saying, it is not just the content that you have - but also a hefty amount of quality incoming links to your content
As most SEO experts keep saying, it is not just the content that you have - but also a hefty amount of quality incoming links to your content that is important - these are the two ways to get to the top of the search results.
The question is where do I find the incoming links?
One way I know is Google blog search, it can be used to find blogs with related information to your content and some allow to leave comments. The comments usually consist of your name, e-mail and website. If you put your keyword instead of your name, then the keyword turns into a link to your website. Unfortunately most blogs put the rel=nofollow attribute on such links, but some blogs don't do that.
What other ways are there to find quality pages to put keywords links back to your website?
Quality link usually means:
located on a page with relevant content
does not have a rel=nofollow attribute in the <a> tag
has a relevant keyword as in <a href="website">keyword<</a>
the page with the link has high PageRank (3+) and TrustRank
More posts by @Murray432
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Check out ontolo.com their free link building tools are some of the best there are. You'll probably be most interested in the link query generator it allows you to select the type of link you want to research and use the keyword you give it to generate a list of common queries used to find those types of links (for example powered by wordpress intitle:keyword would likely return a list of blogs related to your keyword). If you've got a little budget their paid tool runs the queries for you and returns a lot of additional information such as PageRank of the URL, PageRank of the domain, relevance to your query (not sure how they determine it but it seems pretty accurate) and more.
Often, a link with nofollow is just as important as one without. Remember, links are for people, not search engines. If you have something useful to add to the conversation then others are more inclined to check out your site. The side effect of that is you may get natural links from other webmasters that visit.
The other strategy, particularly if you are a product/service shop, is to send out press releases to all relevant news websites/blogs. Make sure it's new-worthy, of course! You are likely to gather links naturally through reposts of your news.
iMacros for Firefox is a good and free/open source tool to help with link building. Here is a nice tutorial another tutorial.
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