: Is there a way to filter out your own company's IP in Google Analytics? Can you exclude your own public IP? And if there is a way to do that, can you do that via the reports, or just

@XinRu657

It helps to track the IP as a user-defined variable from the start - this requires a server-side tweak to insert the visitor's IP address with the Google Analytics tracking code - example w/PHP:

pageTracker._setVar('<?php echo $_SERVER['REMOTE_ADDR']; ?>');


... you can then filter on the user-defined variable as needed (it's nice to be able to synch analytics activity with activity stored in server logs, too)

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@Nimeshi995

Google has an article about How do I exclude my internal traffic from reports?.

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@Sarah324

You can exclude your own IP. You can add it under filters (not sure if that link will work).

I don't know if it applies to past data, though. I also don't see anywhere for applying it to reports. If you see your numbers change immediately then I guess it does.

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