: Pure log file analytics: doesn't need JavaScript limited to HTTP/S requests needs to be on-site data is only as recent as last log file update takes more work to differentiate bots from humans
Pure log file analytics:
doesn't need JavaScript
limited to HTTP/S requests
needs to be on-site
data is only as recent as last log file update
takes more work to differentiate bots from humans
Pure javascript analytics:
can capture mouse movements/clickstream, length of time user spends on page and other user behavior
more easily distinguish visitors behind proxies or NAT routers
can provide real-time analytics
can be more easily integrated with email and social media analytics
requires JavaScript to work
can slow down browser slightly
every page/link needs to be tagged
There are also analytics platforms that combine both log file analysis and javascript tags. As well, Pion provides an analytics platform that combines log file analysis and packet sniffing.
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