: Ecommerce item deleted by user, 301 redirect to HOME PAGE or 404 not found? I know this question is someway similar to this one where they recommend using 404, but after reading this other

@Lee4591628

For question:
I would keep a 404/410 page for the excluded product, and create a new one for the new product.

For special case:
probably I'd go with same above OR... use a 303 redirect. Perhaps a 301, but this definitively wouldn't be my first choice.

For second edit:
As stated many times for web developers / seo guys: SEO is the result of a nice build page. Think on users first. Period.

Also don't reinvent the wheel because someone said you need to. Technologies exist and is your responsability to use them in a proper way. HTTP Headers and Response Codes covers almost any case you can imagine/need.

Now as user, I can say I don't mind if I reach an useful 404 page. Of course, ugly, times new roman size 10px, black and white, with techie text, are the worst ever a user can find. I hate that too. But if I reach a page that gives me the option to check a sitemap, search, and provide some probably similar links... this makes me happier than being redirected to home page.

Conclusion
Do what you need to do, use what you already have (explore what you have better), and place yourself as your own user.

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@Ogunnowo487

If a piece of content has been intentionally removed from the site, then naturally that page's PR will disappear. That's the appropriate behavior. PR represents votes from other users indicating that they believe that the linked page is valuable. So if the content they voted for has been removed, then naturally their votes should be discarded.

Now, you could redirect the URL to another page to retain or harvest its PR. But unless that page has a similar replacement content, this would be a deceptive and unethical practice, akin to retroactive cloaking in a sense. It's basically the same as buying up a recently expired domain so you can receive its PR.

If you want to remove valued content from your site, then you can't ethically hold on to the PR generated by that content. The correct thing to do would be to do as G. Qyy mentions, and use a 410 status code.

However, you can still benefit from the links to the now-removed pages by setting up a 410 error page that directs users to similar content or your homepage. And if you had a good internal link structure, then the removed page would have been passing on its PR to other pages the entire time it was still up.

Note: If this is a product that is simply out of stock, then you should leave the page up and just not allow users to add it to their shopping cart. Though they still might be allowed to add it to their wishlist or ask to be notified when the product is back in stock.

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@Kevin317

Users first!!! Catering to search engines instead of users is a recipe for failure.

Good usability would be to redirect them to a page that explains that the product doesn't exist anymore and invite them to explore other related items. That way you don't lose the visitor due to a bad link or confusion. After all if they are following a link expecting one thing and are shown another it looks bad for you if you don't handle it properly.

I don't know if 4xx pages pass PR as I haven't seen anything conclusive pertaining to that but if you do you can "spread" the PR that page has by linking to your home page and any other important pages you deem necessary. If you do lose that PR it isn't a big deal. The usability you gain far outweighs whatever benefit the PR offered.

Update

A 301 is exactly what you want to do. It's the same product and by redirecting you make sure the new listing gets the benefits earned by the old page and users can still find the product they are looking for.

Update #2

Doing a 301 redirect for content that isn't found is both semantically incorrect (the content hasn't moved, it simply doesn't exist) and can be confusing to users (they were expecting product X and got your home page instead with no explanation why).

301 redirects do not cause duplicate content issues. They resolve them by alerting search engines that page A has moved to page B.


(*1) as I user, when following a
broken url from some external link to
a website's page I might stick more to
this website if I get redirected to
HOME PAGE rather than seeing a 404
page where I would think the webiste
does not even exist anymore and maybe
I don't even try to go to HOME PAGE of
the website.


A much better solution that solves your problem is to show them a custom 404 page that explains the page no longer exists, recommends possible alternatives, and if they don't like any of the possible alternatives invites them to the home page. If they leave anyway then you never had a chance of keeping them in the first place. This solution is the most user friendly and offers you your highest chance of conversion.

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@Barnes591

To my mind, it will make more sense to use 410 gone status code in this case.


The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent. Clients with link editing capabilities SHOULD delete references to the Request-URI after user approval. If the server does not know, or has no facility to determine, whether or not the condition is permanent, the status code 404 (Not Found) SHOULD be used instead. This response is cacheable unless indicated otherwise.

The 410 response is primarily intended to assist the task of web maintenance by notifying the recipient that the resource is intentionally unavailable and that the server owners desire that remote links to that resource be removed. Such an event is common for limited-time, promotional services and for resources belonging to individuals no longer working at the server's site. It is not necessary to mark all permanently unavailable resources as "gone" or to keep the mark for any length of time -- that is left to the discretion of the server owner.


Then, keep the page ...?id=XX (don't delete the entry) with the item, but add a mention to inform visitors that this item is definitely no longer available.

For help you in your status code choices, try to take a look at:


List of HTTP status codes
Status Code Definitions of the RFC 2616
RFC 2616: Hypertext Transfer Protocol -- HTTP/1.1




[EDIT] about the special case

If one considers that the "removed" item is not really deleted but just marked unavailable, the best is to encourage the user to "reactivate" its item to make his changes.

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