: What does a complete rebrand/focus change do for a domains SEO? I have a client that launched a webstore a while back and for example, lets say he sold apples on it and the domain was called

I have a client that launched a webstore a while back and for example, lets say he sold apples on it and the domain was called fruit.com
The webstore is not doing so well so he has decided to do a whole website rebrand, and change his product focus to selling oranges instead of apples. The thing is that he likes the domain fruit.com and wants to keep that.

My question is what will that mean for all of the SEO that was previously done for the original fruits.com that sold apples. There are many external links pointing to fruits.com to satisfy their "apple" needs, but now he is selling oranges. Is this a problem that will eventually go away as new links focusing on "oranges" start to proliferate the internet?

Any insight into this would be greatly appreciated.

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: You'll need a dedicated server for this - you shouldn't have any problems with most DS hosts. A few are listed here but there are plenty out there so just shop around. The plus side of

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: Have you tried Google Analytics? It's free and very reliable. If you have a HUGE amount of traffic you may have problems, but I doubt you are anywhere near that level yet. EDIT: okay I

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: Pros and Cons of Wordpress multiple installations versus networking? I have several sites and I build most of my clients' websites on Wordpress. It makes sense for most of the sites I build

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@Cofer257

It won't be a matter of changing "apples" to "oranges" and suddenly ranking well. You will need to repeat some of the work you did already to rank for oranges instead of apples.

But having an established domain with a close theme is a great headstart. It will be much easier than associating a new domain with oranges from scratch.

I would agree with RDL and recommend using 301 Redirects where appropriate. It won't be appropriate in all cases but it's best to try and keep value of in-links (otherwise you are pretty much starting from scratch).

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@Holmes151

The nice this is that since they stayed with 'fruit.com', all the credibility that site has gained stays with it. If it was changed to say 'oranges.com' they would be starting from scratch.

It is important however to redirect all of the old page urls to a new destination (if they don't exist anymore). ie. about_apples.html is now about_oranges.html

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: What does a complete rebrand/focus change do for a domains SEO? I have a client that launched a webstore a while back and for example, lets say he sold apples on it and the domain was called

More posts by @Cofer257

: You'll need a dedicated server for this - you shouldn't have any problems with most DS hosts. A few are listed here but there are plenty out there so just shop around. The plus side of

: Have you tried Google Analytics? It's free and very reliable. If you have a HUGE amount of traffic you may have problems, but I doubt you are anywhere near that level yet. EDIT: okay I

: I've used phpBB before and it's very good/well done. And also Drupal's builtin forums module which is very powerful.

: Pros and Cons of Wordpress multiple installations versus networking? I have several sites and I build most of my clients' websites on Wordpress. It makes sense for most of the sites I build

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