: Sex - in domain name is this bad? In short I am working with a company that does trade shows... one of their new domain names has the word 'sex' in but completely innocently. EXAMPLE: www.

@Kevin317

Having certain words in your domain is never a bad thing as far as SEO goes. There are no blanket penalties for "bad words" as that is counterproductive to the search engines' goals. They can tell, and are always getting better at, determining if content is violating their terms of service without resorting to assumptions or blanket penalties.

They're also good at picking keywords out of run on words in domains, although if your run on words can be taken more then one way using a hyphen might be a good way to clearly delimit them to the search engines. (e.g. expertsexhange.com and whorepresents.com).

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