: It's not really that easy to compare, because they deal in different metrics. Looking at Compete's Unique Visitors for a site that i'm involved in, they give an average of 4,000 unique visitors

@Murphy175

It's not really that easy to compare, because they deal in different metrics.

Looking at Compete's Unique Visitors for a site that i'm involved in, they give an average of 4,000 unique visitors per month. Google Analytics for the site average 180,000 unique visitors per month.

For Alexa, the metrics are all expressed as a percentage of global stats, or "
unique pages per day" -- things that no one else uses, so there's no way to gauge the accuracy of the stats.

However, i believe that the problem is the small, US-centric sample which penalises non-US sites (FYI, the site i'm talking about here is for a business in South East Asia).

Moreover, looking at the textual information that Alexa presents, i'm concerned that it's several years out of date, which makes me doubt the efficiency of the system. According to Wikipedia:


On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers, and the service would be deprecated or discontinued for existing customers on January 26, 2009


The Wikipedia article is a good read, as it talks about the accuracy of stats.

Final word: trust only verified stats!

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