: .CO Domains. Worthwhile? So there is the new domain extension .co which was released recently. What do you think of using this domain for a website? Is the upside of getting a decent name

@Rambettina238

I think .co is very confusing. Avoid it for that reason alone. It really does look like a typo.

Many are just using .co to catch typo traffic and send legitimate users of a .com website to their website. If you're going to do that, prepare for a trademark lawsuit.

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@Odierno851

One issue you might run into is possibly people thinking it's a typo if they've never heard of .co

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@BetL925

GoDaddy and the Dot Co company are planning a SuperBowl ad. This gives the .CO extension a better chance to get awareness beyond the domainers' community (those who invest in domain names, but don't actually develop most of the domains into real sites).

On the other hand I think there is a "pavlovian" reflex (no disrespect intended) for the very large majority of Internet users to go to the .COM by default. And that might be very hard to change. It comes from 10/15 years of Internet marketing history.

I think it all boils down to two points (apart from the price of the domains obviously):


will people remember your domain name?
will they confuse it to the .COM?

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@Carla537

Outside of what you mentioned regarding the getting the decent name, I don't think any domain name tld outweighs any other. Aside from .com that is.

My personal opinion.

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