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Angela700

: Google Analytics can be very useful, but it is generally not required. Typically if you are showing ads for syndications (such as Google) then the ad is loaded from the syndicator each time,

@Angela700

Google Analytics can be very useful, but it is generally not required. Typically if you are showing ads for syndications (such as Google) then the ad is loaded from the syndicator each time, so they track hits that way.

There may be instances where someone requires you to provide numbers from Google Analytics, but those situation are atypical.

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