: What to do when product range evolves and site name does not reflect this? Suppose, just as an example, I have a website with domain www.gifts-for-dogs.com.....but after a few years I start
Suppose, just as an example, I have a website with domain gifts-for-dogs.com.....but after a few years I start selling stuff for Cats and Fish. I may not keep enough of a range of products for these other type of pets yet, so can't justify changing the domain name and logo (to something like gifts-for-pets.com) just yet....but envisage that I eventually may have to in the not too distant future.
What would be a good strategy here and what are the steps I would have to consider before making these changes?
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Your existing customers will know that you sell more than dog gifts but new customers will be confused or might scratch their heads.
I mean zappos started out selling shoes and now they sell more than shoes but their domain name is not as specific as yours.
The best thing I think you can do is while keeping the same site start another site with a new domain. And to market the new site include a banner in your dog site and let people know that you are partners/sister site. Just build up the new site on the shoulder of the dog site.
good luck.
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