: How do I set a price for advertising on my website? I have a website that I would like to advertise directly to advertisers (without using adsense, doubleclick, etc..). How do I find out

@Shanna517

It varies greatly from industry to industry, country to country, and, especially CPM, from site to site. The easiest would be to see how much adWords charges for the keywords related to your site.

If I can get X click-thrus or ad impressions by spending $Y on adWords, then I'm not likely to pay more than $Y/X per click/impression on advertising on a website unless it's a very well known site in my industry or they have past ad performance data showing that their ad space is more effective.

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