: Do search engines use the id's and classes of HTML elements as clues? This is more for interest sake than anything else, since I assume it will make very little difference, but I was wondering
This is more for interest sake than anything else, since I assume it will make very little difference, but I was wondering whether there is any evidence that search engines (Google, Yahoo!, Bing, for example) use the class names and id's of HTML elements as clues to the content?
Would it make any difference, say, to change id="left_column" to id="news_column" ?
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Sorry but I don't have time to find the link at the moment but I came across something recently saying id's can be indexed in HTML5, so it might depend on the doctype, but I think it is more relevant now than in the past.
I don't think so because that would bring about a lot of false positives. I suspect they could have some advanced method where they detect the most immediate element/parent of text nodes and another advanced algorithm to see if the name/id corresponds with a list such as ['content', 'main-content'].
But seeing as how every site has a different id/name and some sites even lack it, I don't think they rely on that as much, if not at all.
You should always use the most semantic/meaningful value for an id/class anyway, regardless of what the SE/spider does. It would absolutely not make sense for an SE/spider to devalue/demerit solely based on the id/class value changing or not being a certain value.
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