: The IP address where your website is hosted has no effect on SEO. Since we're probably only talking about Google here, I found this link about how Google's PageRank is not affected by your

The IP address where your website is hosted has no effect on SEO.

Since we're probably only talking about Google here, I found this link about how Google's PageRank is not affected by your IP address (or more specifically, how many websites are hosted at a given IP address).

My own theory as to why this opinion has developed is because larger companies typically throw way more money at their infrastructure (networks, servers, IP address blocks, etc.) than a small business, that may need to cut corners by going with a virtually hosted solution for their website. Since these larger companies have the budget, they spend more on SEO for their websites, which results in better Page Ranks, which leads to illusion that websites on dedicated IP addresses get better Page Rank.

Addendum: In the comments, Coops brings up a good point about IP blocks that get placed on blacklists for one reason or another. I'm wondering myself if this has any effect on SEO, or just with services like SMTP and the like. Anyone have any thoughts on this?

10% popularity Vote Up Vote Down