: .co domain name & UK focused SEO - any good? Does anyone know if a keyword-rich .co domain name can be listed and rank fairly highly in Google UK (assuming the content is correctly balanced

@Cooney921

Google now views .co as a global domain (gTLD) instead of a country code (ccTLD).

Content on .co domains should theoretically be able to rank the same, all else being equal, as the same content would on a .com or .net (or .tv or .fm - also former country codes).

Second level domains such has .com.co .net.co .edu.co and others have been setup to serve as Columbia specific domains. For example, Google's Columbia search page is at www.google.com.co
More info is available here: www.pcpro.co.uk/news/359704/google-approves-co-domain-for-international-use

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@Sarah324

From Working with multi-regional websites


Google generally uses the following
elements to determine the geotargeting
of a website (or a part of a website):

Use of a ccTLD is generally a strong
signal for users since it explicitly
specifies a single country in an
unmistakable way.


So, if .co is specific to the UK then using it will help your rankings. If it is not, and it's not because .co is the TLD for Columbia, then it will offer you no benefits in Google UK searches. In fact, it may hurt you in Google UK related searches as that TLD says the site is targeted at Columbia, not the UK.

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@Deb1703797

Google favours it! There is an article on it here: www.seroundtable.com/archives/021424.html

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