: How does Google show a web page's recipe photo inline with the search results? How'd they do that? On Google, if you search for "chana dal recipe," in the middle of the search results page

@Eichhorn148

Google makes algorithmic determinations on when and how to display results in the SERP (including snippet information) based on a myriad of factors including the search terms, etc. Even if you have them coded correctly, snippet inclusion in the SERP is beyond your direct control.

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@Nimeshi995

Well, the recipe is mostly visual thing. Food are really a visual treat. Google has been collecting such kind of information and display them at first.

Think of searching "kim kardashian", the 3 result appear however, after that the news section follow, this is because people are mostly following her news more often then her images.

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@Kevin317

It's called microformats or, as Google calls them, rich snippets. There's one specifically for recipes. Google has even just introduced recipe view which expands upon this.

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@Kimberly868

Firstly - making sure we are talking about the same article: indobase.com/recipes/.../chana-dal.php

Looking at the 4 results above it, only one actually uses an image in the article, and on examination of the img tag the image is poorly named and has no alt text.

Going back to the article which has the image in Google search results - here is the img tag

<img src="http://www.indobase.com/recipes/recipe_image/chana-dal.jpg" class="photo" alt="Chana Dal Recipe" style="border:1px solid #800000 ;margin-right:100px; float:right;margin-top:30px;">


The image name itself and the alt tag relate very closely or directly to the article itself.

I think this is why Google included the image. I don't think the article or website creator had anything to do with it other than using a well named, correctly tagged image.

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