: How to combat negative SEO? Someone has decided to create a hate blog on a hosted blogging service (wordpress.com) that bashes my company. The blog contains posts that completely flame myself,
Someone has decided to create a hate blog on a hosted blogging service (wordpress.com) that bashes my company. The blog contains posts that completely flame myself, my service, and contains complete falsehoods about how I run my business. Without going into details, I'm pretty sure the author of this blog is an owner of a competing service (although it is authored completely anonymously).
Frankly, I'm not sure if the content would qualify for defamation or not, but I really don't like the idea of spending money on a lawyer to even attempt to prove this. I also have no interest in retorting or even replying to the blog in any sort of way -- I feel this would justify the ludicrous claims that have been posted.
Unfortunately, whoever wrote the blog was pretty smart about using key words that people commonly use to search for my service. Because my customer base is relatively small and local, our PageRank is not incredibly high. As a result, when someone Google's our business name, this blog is usually within the top five results (thankfully, it's never above the business' actual website, but it's usually within eyeshot).
It's incredibly frustrating to hear from customers who have seen the link (luckily, most of the time they think the author is crazy).
Is there anything I can do to combat this? Would it be worthwhile to setup my own hosted wordpress.com branded blog, in an effort to trump this wordpress.com with a blog that is more active of my own?
TL;DR: Someone made a hate blog using wordpress.com and is now on the first page of my business' search results. What are my options?
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Go positive instead of negative.
On a smaller scale when someone posts a negative comment in a public forum, like a bad restaurant review, it can be drowned / pushed down the page by positive reviews. Either the restaurant owner and / or supporters will all post positive reviews causing the negative review to seem like the exception.
Using the same search terms make as many references to yourself as possible to fill the search results. For instance, TrueLocal, LinkedIn, Facebook, Twitter, guest post on other blogs, post in forums etc. Maybe even create another blog on WordPress for your company that has a slightly different focus then your company blog, perhaps more casual.
Suprised we are not looking at the obvious solution here.
Attempt to contact blog owner, establish dialogue and attempt to find a solution. Perhaps when you explain how much grief it is giving you they will empathise
Ignore it. It's a lot of effort to run and constantly update a blog. I expect most of them to fizzle out after a while.
Don't:
'Return the favour' as others have mentioned. It's a great was to $&@£ the whole situation in a way you never thought possible. You might even target the wrong person.
I think it depends on the PageRank of the hate blog. If it's not too strong then you need to try and get your name out onto as many sites as possible so the listing will be burred underneath it in time. Simple profiles on sites like LinkedIn and Facebook often rise to the top of the search results and reduce the space for other links.
However, if it's a popular blog then you've got a problem that even an experienced SEO might have difficulty with. Maybe try complaining to wordpress.com but I don't know if that would do any good or not.
Make you own blog to counter their blog. You'll attempt to accomplish two things with it:
1) Refute their claims, anonymously, and hopefully make them look bad in the process
2) Attempt to outrank them and push their blog down further on the SERPs page
You can also attempt to do #2 by getting more pages to outrank them. Twitter, Facebook, and other similar pages tend to rank well out of the box as I know they do for my name whenever I search for it.
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