: How does google calculate bounce rate? We run a website where we sell access to a member area. We use Google analytics to optimize the site but i have a bounce rate in about 85%. The problem

@Megan663

From Google Analytics Help Center:


Bounce rate is the percentage of
single-page visits or visits in which
the person left your site from the
entrance (landing) page.


The important thing to note is that Google is totally blind to pages that don't have Google Analytics on them. That means, if the page to login to your member area (and all subsequent pages) doesn't have Google Analytics, it assumes that a session without a second page view is a bounce, and will record it accordingly.

(Also, if the next page someone visits after the landing page is on a different domain or subdomain that you do happen to track, and you haven't properly configured sub-domain or cross-domain tracking, it will record that as 2 separate visits, the first of which resulted in a bounce.)

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