: I'd make sure that your front page is well optimized to the keyword that you are trying to rank for and that the other page that is currently ranking is not as optimized. You may be mentioning
I'd make sure that your front page is well optimized to the keyword that you are trying to rank for and that the other page that is currently ranking is not as optimized. You may be mentioning more about the shirts on that subpage.
One the landing page, make sure that your keyword is in your title, your h1 tags, your image's alt tags (a few, not all of them) and in your meta-keywords and description. Also, you can use the SEO Quake plugin to check your keyword density. You want a density of 2-3% for that phrase.
YOu meta-tags are in the head section of your website. If your website is static, look in the code for the head. If you are using Wordpress, you can get a plugin that helps you correct this, such as SEO Ultimate.
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