: The 301 redirect will tell the search engines that the pages have moved and to associate the old URLs with the new URLs (remember, search engines index and rank pages, not website). This

@Kristi941

The 301 redirect will tell the search engines that the pages have moved and to associate the old URLs with the new URLs (remember, search engines index and rank pages, not website). This includes any incoming links to those pages, including your home page. Just keep in mind that there is a dampening factor so you do lose a little bit of "link juice" but it's better then losing everything. Another benefit is when users go to the old URLs they will also be taken to the new URLs so anyone finding the old links or have an old bookmark will still find your new pages.

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