: Hot to get website/product reviews reflected in Google's search results using review-aggregate format I am managing a website called Rent A Boat Amsterdam. We have a system that gathers reviews

@Reiling115

You need sufficient competition offering semantically extractable reviews on-line otherwise Google has nothing to compare your offerings with and won't display them. Try to get customers of your competitors to fill in local business reviews (especially if they had a bad time) this will help.

Remember that this is made all the more difficult as you are offering a service instead of a product (this can be got around with offering "tickets" or similar for one-day, one-week, etc hire).

Otherwise try your luck with their "I'm using Rich Snippets on my site" form, although don't hold your breath, no-one I know that has used it had any joy.

EDIT:

From the Google Knol entry on Rich Snippets:


Currently, review sites and social
networking/people profile sites are
eligible. We plan to expand Rich
Snippets to other types of content in
the future.


As per the advice on local business reviews (above) - get your reviews on a "review site" for now and watch out for those being penalised by Google's Panda algorithm updates.

The Knol article also mentions:


Google does not guarantee that Rich
Snippets will show up for search
results from a particular site even if
structured data is marked up and can
be extracted successfully according to
the testing tool. Here are some
reasons that marked-up pages might not
be shown with Rich Snippets:


The marked-up structured data is not
representative of the main content of
the page.
Marked-up data is incorrect
or misleading.
Marked up content is
hidden from the user (see the section
above: "Hidden div's -- don't do it!")
The site has very few pages (or very
few pages with marked-up structured
data) and may not be picked up by
Google's Rich Snippets system.

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