: Will moving a subdomain into subdirectory improve SEO? I have read this article: http://www.mattcutts.com/blog/subdomains-and-subdirectories/ But I'm not 100% clear if moving my subdomain website into
I have read this article: www.mattcutts.com/blog/subdomains-and-subdirectories/
But I'm not 100% clear if moving my subdomain website into a subdirectory on the main domain would change anything related to SEO.
I inherited this structure:
Informational site related to our specific industry lives at: example.com StoreFront where we sell product related to our industry lives at: store.example.com
The informational site gives a lot of good information on how to use the products we sell. The storefront is primarily used for the ecommerce function of selling the products, but there is a lot of info specific to the products on that site.
Question:
Is our main domain example.com getting page rank credit for the product info contained at store.example.com? Would there be a benefit to changing the structure?
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PageRank (one word) is per page, not per site. It is only a numerical representation of a page's link popularity. So as far as PageRank is concerned there is no concept of subdomains and websites. Just individual pages. So if you want to have any PageRank associated with your store "passed to" pages on your main website you need to link to your main website's pages from your store's pages. Links are how PageRank is "spread". You can read about the PageRank formula at Wikipedia as it is public knowledge.
The Matt Cutts article pretty much states that as far as SEO is concerned that there is no difference between subdirectories and subdomains. So based on your question there is no SEO benefit to moving your subdomain to a subdirectory.
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