: Searching for a page with a Very Unique title, doesnt find that intended page... Why? a question about appearing in search results in google: A page of mine has this extremely unique page title:

@Pope3001725

First let me say I'm surprised by the results as that phrase is so unique that I would think an exact match would trump everything but that clearly is not the case. Then again, without quotes it is assumed you are not necessarily looking for an exact match and it's very possible other important words or phrases in that original text may simply grab precedence.

Having said that, the text itself is not the only ranking factor. This is a perfect example of that. The anchor text of incoming links to those other pages, content on those pages, PR of those pages, etc, all add up to be stronger then the exact match of the text. If you're ranked well, just not ahead of those pages, it may not take much to get you to outrank them. Possibly just a few links with that anchor might do it.

Vote Up Vote Down