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Berumen354

: Renaming site, moving domain after 3 yrs. Should I reconsider? After recently announcing it, one of my readers with a background in website management sent me an email saying that I should reconsider

@Berumen354

Posted in: #Seo

After recently announcing it, one of my readers with a background in website management sent me an email saying that I should reconsider moving my domain from [keyword]news.org to [same keyword]lab.com.

It is a content-heavy news site around products that I hope to eventually build into a more comprehensive authority for the [keyword] industry I'm covering w/ B2B services, merchandise, etc. The current domain is a bit generic & I think the new one will be more marketable.

Relevant stats:


320k-350k pv's/month
Google brings in 39% and Yahoo/Bing
4% of traffic
10-11% of monthly search strings
contains " news"


SEOMoz Open Site Explorer stats:


Page authority: 65/100
Domain authority: 58/100
Linking root domains: 226
Total links: 35,700


I am familiar with what I need to do as far as 301 redirects, etc. I was assuming that I'd be ok after following Google's recommended procedures but now I am not so sure.

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2 Comments

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@Mendez628

Mike Hudson has all very good points. Another point is that Google newer domains as more likely to be spam so there is a chance you will lose some of your Page Authority with Google for a while because they are unsure if they can trust you.

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@Rivera981

Two Points:


Exact match keyworded domains, while powerful now, will be less-so in the future. Google's web-spam team has already indicated this.
If it ain't broke - don't fix it. Really, it's the content that will win moving forward, not the domain name (unless the domain is unique like Twitter/Google/Yahoo/Techchrunch/etc).

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