: Domain name SEO: worth sacrificing shorter/cooler domain for keywords? trivrank.com vs triviarank.com In terms of SEO, how beneficial might it be to go with triviarank.com for the extra "trivia"

In terms of SEO, how beneficial might it be to go with triviarank.com for the extra "trivia" keyword? This is for a trivia website I am constructing that gives users ranks when they answer questions.

The reason I originally went with trivrank.com was for the coolness of calling a user's rank "trivrank". It is also a tad shorter and half as many syllables. I realize triviarank.com may also be more memorable.

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@Angela700

For SEO - no
For Branding - yes

Unfortunately keywords in the domain-name still have a slightly over-emphasized ranking weight (hopefully changing soon).

Until your brand has visibility or has reached the tipping-point with your users, I'd err on the safe side and ensure that the full-keyword domain is 301 redirected to your shorter version.

There's a couple of good case-studies to reflect on: flickr.com (stuck with the shorter brand) and twitter.com (went from twttr.com to the word).

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: Domain name SEO: worth sacrificing shorter/cooler domain for keywords? trivrank.com vs triviarank.com In terms of SEO, how beneficial might it be to go with triviarank.com for the extra "trivia"

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