: Search engine impact of irrelevant inbound links? On several of my websites, I noticed a significant number of inbound links coming from irrelevant websites. For example, one of my site is about

@Connie744

It does have a negative impact from Google's point of view, as unnecessary links from irrelevant sites would create an impression of link farming.

What you an do is you can contact the site owners and ask them to remove those links. If they don't respond, then what you can do is you can use the "Disavow" function that you get in Google Webmaster Tools. This will notify Google that you don't intend to keep those links.

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@Yeniel560

Did you actually check the links in question? I have seen reports of spammers pinging loads of sites with the referer header set to their page, but the 'referred' page doesn't actually contain a link.

The purpose of this as far as I gathered, is to try and get links from any sites that publish site data straight from their logs, or even just to get webmasters to check out the links themselves. In the same way that sending millions of spam emails a day might get them an order or two, getting their link into millions of server logs could end up getting orders from a webmaster checking out their incoming links.

Otherwise, what John said is correct: any incoming links from bad sites may simply not be counted, but they won't harm your site.

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@Sarah324

This won't help or hurt you. Links from completely unrelated sites will carry very little weight so there will essentially be no benefit from those links. Additionally, they can't hurt you because you have no control over them. If you were penalized for what other sites did then a competitor could crush you just by linking to you from some of there websites. The only way these links can hurt you is if you link back to them. They will be seen as being complicit with them and seen as manipulating the search results (as a link farm). So don't link back to them.

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