: The best approach to ranking well when site is NOT content oriented? I'm just about to launch a website and I'm concerned about ranking well on Google's SERPs. I've done a lot of searching

@Correia994

Build links to it yourself. That's all it comes down to with Google, links links links. As for how to build links? Read a couple of article on linkbuilding. Suggest you start at SEOMoz.

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@Yeniel560

Google updates/tweaks its algorithm on a regular basis. I think the change you are referring to is the one aimed at content farms. Personally I wouldn't spend too much time worrying about this, unless you have employed the services of a content farm in the past of course.

For as long as I can remember Google's general principle has always been to promote sites with useful/unique content, you don't have to write 1,000 word blog posts everyday or constantly update your site to be appealing to google.

In terms of practical advice, look at your competition, especially those occupying the top 5 positions in google. What sort of websites do they have? Do they have kick ass, constantly updated content?

Paying someone in a third world country to write content for you is a terrible idea, I hope @Joe 's comment was sarcasm.

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@Michele947

"The content on our site will be updated only in line with how our business model changes."
That's fine. But Google makes the rules for how Google ranks the SERPS. So if you want to rank well, you are going to have to play by their rules. It's that simple.

Now you have a site with videos. So how does that stop you from writing content?

Google is a text based search engine. The more text you have the better it understands your business and the more it will reward you with rankings. No new content, no text content or and other areas that you disagree with them on, you will lose ranking.

If you want good rankings, give them what they want.

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@Rivera981

What you describing is just about every SME/B2C type "brochure" services site.

As long as you articulate your services well, with lots of examples, testimonials and contact information etc in an easy to navigate/find manner - then you are creating content.

In short - if it is useful to your intended audience, then you are on the right track.

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