: How do I optimize SEO for a domain with an "exotic" (.st) TLD? What are the gotchas to optimizing SEO for a domain on an exotic TLD (in my case, .st)? For example, should I tell Google

@Carla537

One more thing: I want to rank well on my domain name concatenated with my TLD (like instagr.am ranking for "instagram", for example). Any way I can do that?


You can do that just like you'd do things to rank for any other word or phrase. I doubt your domain name will help you rank for it, but everything else will (title tag, headings, keyword usage, anchor text used by other sites linking to you, etc.).

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@Cooney921

Yes, it would be worth telling Google which country the site is targetting. You can do this via. Webmaster Tools. Other than that, extension makes no difference, so do your SEO like you would for any other site.

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