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Turnbaugh106

: Why is Google showing up as a referral instead of a search engine in Google Analytics? In Google Analytics, why does Google show up sometimes under an organic medium, and other times as a

@Turnbaugh106

Posted in: #GoogleAnalytics #Referrer #SearchEngines

In Google Analytics, why does Google show up sometimes under an organic medium, and other times as a referral? (They frequently have the same landing page.)

As I understand (and I'm just as likely to be dead wrong), the organic medium indicates someone found a link to my page in search results and the referral is when a link from site X leads to my site. I understand a search engine just populates a page with links, so how does GA determine when to call a Google referral organic as opposed to referral?

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@Gretchen104

This answer may help - support.google.com/analytics/answer/1011811?hl=en-GB.


Not all referrals from Google.co.uk domains come through organic
search or AdWords ad listings. Referrals may come from a variety of
sources, including Google Groups posts, base.google.com listings or
static pages on related Google sites. Such visits are tagged as
[referral] instead of [organic] or [cpc].

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