: Handing back-link SEO value to another site The company I work for hosts several websites - one of these is a UK brand that's been around for years, another of them is a bit newer and is
The company I work for hosts several websites - one of these is a UK brand that's been around for years, another of them is a bit newer and is basically a white-label/affiliate site that re-skins itself - the idea being that we can go to company A or company B and say "Hey, would you like to sell our products? Here's a free micro-site, just link to it from yours..."
Some of the people who have taken us up on this are quite large firms and and as a result this affiliate site is now out-ranking our main UK consumer brand (we think due to the high quality back links).
Our top brass aren't really happy about this and are asking if there's any way we can take the value of those back links and transfer them to our main consumer brand. Now, I personally don't agree with this ethically, but I have been asked the question and I honestly don't know the answer. If it helps, the affiliate site and the main consumer brand share a CMS, so the copy is the same. Is there any way of (as my managers have started describing it) me "juicing" one site from the backlinks of another using meta/canonical tags?
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This is exactly what the rel=canonical is for. Here's an introduction to why Google introduced the canonical tag and how to get started using it:
www.google.com/support/webmasters/bin/answer.py?answer=139394
I don't see a way to get the full revenue of the links other that doing a permanet redirection from one site to another.
To get some of the reputation you can set links from the white label site to the main one, but that will have minimal effect.
Using canonical may work but probably that will remove pages from the results and leave only the canonicals.
A more ethical approach is requiring the big brands to add also a link to your main site, maybe on another section (partners, providers...) that should help also to address the problem.
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