: Google and Landing Pages Some time ago (about 12 months) I created a number of targeted pages for our main product site. Out main product can be called several different things and clearly
Some time ago (about 12 months) I created a number of targeted pages for our main product site. Out main product can be called several different things and clearly it's not possible to optimize our home page for all of them so we created new pages called 'secondary-term-1.htm' and 'secondary-term-2.htm'. These contained unique content and at the time I linked to them our site map and our blog. And that was it.
A year later these pages are now ranking quite well and I want to expand on this concept and create new landing pages for other terms. I believe these landing pages are useful to people searching using different terms and relating this back to our product. I also think they are useful in explaining how our product is useful to different market segments.
What is the current thinking with respect to Google as far as these landing pages go? Are we likely to be penalized in some way? This site is our main money maker and I am ultra cautious with what we can and cannot do on it.
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Are you kidding? This is exactly what Google wants!
They want their searchers to get the best results. Just make sure the content is unique on each page. Also monitor the stats to learn more from your visitors. Be consistent in adding your pages. That means, don't publish 4 pages om the first of the month. Publish 1 page each week. Consistency matters. Google then knows your serious about the website.
If you stick with Google guidelines you will be fine. If you have 5 pages targeting different terms about the same thing and their content is different there will be no problem; if you create 100 pages, copy-paste content and then replace just the keyword, maybe you will get in troubles.
www.google.com/support/webmasters/bin/answer.py?answer=35769
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