: There are lots of reasons why the numbers differ between analytics tools. Here's a post from Clint Eagar of Omniture on why there are discrepancies, but the most important point is this:

@Cooney921

There are lots of reasons why the numbers differ between analytics tools. Here's a post from Clint Eagar of Omniture on why there are discrepancies, but the most important point is this:


Trend is king when analyzing web analytics data. More important than squabbling over a ten percent difference in how Google Analytics or Omniture reports a visitor you should instead be questioning: How many visits to do I have this week compared to last? How are different referring domains driving conversions over time?

Ultimately the differences between analytics vendors is just noise and you should never (did I say never?) attempt reconciliation.


www.orangesoda.com/blog/how-to-reconcile-differences-in-web-stats/

For more information, here's the official Google stance on the topic:

www.google.com/support/analytics/bin/answer.py?hl=en&answer=55614

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