: The /l.php URI is Facebook's exit/redirect page (Google strips the query string Facebook uses to redirect from links in messages, statuses, comments, etc) and the /ajax/emu/end.php referrer is

@XinRu657

The /l.php URI is Facebook's exit/redirect page (Google strips the query string Facebook uses to redirect from links in messages, statuses, comments, etc) and the /ajax/emu/end.php referrer is your Facebook advertisement clicks.

The best practice for tracking link sources (particularly for advertising) is the use of Google Analytics' campaign tracking to embed campaign information in all URL's which you post or advertise.

The campaign link tagging suggestions should help you determine how you want to organize your campaigns and you could ostensibly create a new campaign name for every link you post.

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