: Put the content in a paragraph. That's what paragraphs are for. The h2 should be a section's heading which is a concise summary of what the next content will be about. <h2>About Company
Put the content in a paragraph. That's what paragraphs are for. The h2 should be a section's heading which is a concise summary of what the next content will be about.
<h2>About Company Name</h2>
<p>
This is twenty two words that describes our company. It is in a paragraph because it is content and not a heading.
</p>
<aside>Someone may post that this may appear as keyword stuffing to the search engines. I wouldn't worry about that. Twenty two words in a heading can happen naturally although it won't happen often. The worst thing that can happen is the keywords in the heading are diluted to the point of almost no value (or maybe even no value). So doing this for SEO purposes would not be beneficial.
If you're doing it for styling purposes that's not how HTML should be used. Use it for structure and CSS for styling. Not only does it make your site easier to style but it helps with SEO as semantic markup helps the search engines understand what your content is about.
</aside>
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