: Getting a second domain to help direct traffic to my main domain? The business I work has a fairly long, 4 word name. The domain they've been using is the first letter of the first three

@Odierno851

Domains like the one to which you allude, with four words separated by three dashes, look trashy. Everyone will be able to see what you're trying to do, even the people who don't know anything about SEO and don't even know that SEO exists or is possible. Everyone knows that spammers do that with their domains.

What you're describing sounds like a waste of money. You already have a relevant domain. You should work on turning that into a brand. I might change my mind if I knew the exact actual domains in question.

Vote Up Vote Down

@Rivera981

Keywords in the domain - while helpful, aren't the be-all and end-all that a lot of people make out, in fact there's probably more examples of where it's not a factor than the opposite. Keyworded domains are also expected to come under closer scrutiny from Google in the near future (as mentioned by Matt Cutts).

The solution you are proposing (setting up the keyword domain website) might sound good on the surface, but it does require that your new domain get authority in the eyes of the search engines before those links end up gaining any value - so you'd be better off putting effort into getting links to your main domain with the keywords "Ant Farm Society" in the first place (ye olde link building).

Vote Up Vote Down