: To the extent that the links are useful, it might help Google to understand the keywords relevant to the page you are linking to. If you overdo it though, you certainly risk being penalized.

@Jamie184

To the extent that the links are useful, it might help Google to understand the keywords relevant to the page you are linking to. If you overdo it though, you certainly risk being penalized.

So how do you know if you are overdoing it? Well, ultimately you can't. But if you do it in a way that makes the links useful rather than simply for SEO purposes you are probably safe.

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