: Linking between pages is important for two reasons. First it gives the crawlers a good understanding of what pages exists in your site and second it passes the page rank that exists on

@Mendez628

Linking between pages is important for two reasons. First it gives the crawlers a good understanding of what pages exists in your site and second it passes the page rank that exists on some of your pages around to other pages. This is actually a fairly complex issue. Here are a couple of things to consider:


If you have a page with page rank, the page rank will be divided among all links in on that page and passed on through all links that do not have the no-follow tag. However, it is a 100% transfer so if your page has a PR of 5 and you have 5 total links and none have the no-follow tag, each page linked to will receive less that 1 PR (there is a modifier, we don't know what it exactly, just that it reduces flow through juice). Google does this to stop circular linking and other Black Hat tricks.
The anchor text within your links, even internally, are very important in that it they tell Google what the page being linked to is about. So if you use the word "here" Google won't understand as well what the page is about but if every link within your site to your home page has the anchor text "frog" and the page linked to is about frogs Google will consider that page from Frog searches (obviously there are many factors as to how well the page will rank). With that in mind if you home page is about Green Frogs or Brazilian Frogs then it is even better to use that as your anchor text.
While it may sound corny Google always tries to state that doing what is best for the user will help SEO. In this case that is completely true. Having links that with clear anchor text is extremely useful to the user and to your ranking with Google.

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