: Search engine optimization for text with different colors We're trying to do SEO on our company website. Our company logo is just text (in image form), but has two colors in it. Our company
We're trying to do SEO on our company website. Our company logo is just text (in image form), but has two colors in it. Our company name appears a lot in our website's text/copy. For example, the sentence,
This is our company name: COMPANY.
is coded as,
This is our company name:
<span class="logo_black">COMP</span>
<span class="logo_red">A</span>
<span class="logo_black">N</span>
<span class="logo_red">Y</span>
Is it search engine friendly? If not, any suggestions?
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Google SEO Guide here . But the span with image what you asked in your question won't get more changes in your SEO, You website content with meta will give you the real effect in SEO.
This isn't very friendly. Search Engines can understand the content but might not be able to consider COMPANY as one single word.
My suggestion is to use JavaScript.
You can write something like
This is our company name: <span class="company">COMPANY</span>.
Then use JavaScript to
load the content of the .company class
split/stylize the content of the element according to your custom rules
If you already use a JavaScript framework like jQuery, it shouldn't be much work.
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