: Facebook Like button for sessions or entire conference? I'm putting together an online conference program. The conference has hundreds of sessions. When adding a Facebook Like button, I'm trying
I'm putting together an online conference program. The conference has hundreds of sessions.
When adding a Facebook Like button, I'm trying to decide:
Choice 1: All the Like buttons should like the conference as a whole.
Pluses and minuses:
+ Higher like counts will seem much more impressive to viewers.
+ Will reach 30 likes much faster for Insight metrics
- No way to Like an individual Presenter or Session
Choice 2: Individual Like buttons for each Presenter and Session.
+ People are able to Like an individual Presenter or Session
- Much lower like counts will not seem impressive to viewers.
- Will take much longer to reach 30 likes for a specific Presenter/Session for Insight metrics
Since the name of the game is high Like numbers, I'm thinking that choice 1 is the way to go: People liking the overall conference.
But the purist in me would like to be able to Like a specific presenter/session.
But there's no "Like related items" so I can't pass the Like juice to the individual sessions etc. Right?
Advice? Thanks.
More posts by @Ann8826881
2 Comments
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Like buttons should refer to the page (and URL) that the user's currently visiting.
If they're on a page detailing general conference info, the like button should point to the conference URL, and clicking it will 'like the conference'.
If they're on a page detailing specific speaker info, the like button should point to the speaker details URL, and clicking it will 'like the speaker'.
Any other behaviour (e.g. a like button next to a speaker that likes the conference URL, or a like button next to a conference that likes a speaker URL) might give unexpected results. For that reason, I'd also suggest avoiding more than one Like button on a page; it should be clear what the visitor's liking, and multiple buttons could confuse that.
Why not do both? You probably need to make it clear for the session/presenter buttons that they are liking just that session or presenter not the whole thing.
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