: What could cause analytics bounce rate to go from ~30% to ~100% in a day? A month ago, my site had about a 30% bounce rate. One day I pushed some changes to the site, and all the sudden

Posted in: #Bounce #GoogleAnalytics #Javascript

A month ago, my site had about a 30% bounce rate. One day I pushed some changes to the site, and all the sudden my bounce rate shot straight up to around 98% and my average time on site plumetted to 00:00. Clearly this is a technical issue causing an analytics bug.

From what I can tell, all my js is working well. What kind of technical problems can cause a complete skewing of bounce rate?

I run Google Analytics, and also Reinvigorate (to please some managers). Could that be causing a problem?

I have also implemented the async snippets.

UPDATE

Another idea - are there reserved js variables that I cannot use on the page? I am using "geo" as a variable on my page...could that cause a problem?

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@Candy875

Did you check for any js errors in the console (through firebug or developers tool in chrome). Most probably if your visits are being recorded properly then there might not be any problem with the js or analytics at all. Can you provide a link to your site?

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@LarsenBagley505

Have a look at any JS you added around the time, you may have variable names conflicting with the script used for analytics.

Could also be an unrelated script error, causing the rest of the JS not to load.

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: What could cause analytics bounce rate to go from ~30% to ~100% in a day? A month ago, my site had about a 30% bounce rate. One day I pushed some changes to the site, and all the sudden

More posts by @Harper822

: How to restrict the download of all files in a folder? I have several .pdf files, which should be viewed on my website by clicking a link on a page. But when a pdf file opens, in the address

: Make all subdomains load the same page, how is it called/done? Is there a way to make all subdomains show the same page. I got the idea somewhere you could have a page like idk information.com

: Does favicon have any impact on SEO? I'm looking for advice about favicons and their impacts on search engines. Recently I noticed a site which changes its favicon every time you load another

: Try adding this line to the bottom of the user.js profile to force modal prompts: user_pref("prompts.tab_modal.enabled", true); One of the lines in user.js is likely resetting the default behaviour

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