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Jennifer810

: Logo design issue forgive me if this question doesnt fit the purpose of this stackexchange site, Some of you probably have experience with logo design, I'd like to ask a question, I currently

@Jennifer810

Posted in: #Logo

forgive me if this question doesnt fit the purpose of this stackexchange site,
Some of you probably have experience with logo design,
I'd like to ask a question,

I currently have a client that owns a website that lets marrying couples arrange their weddings in, find suppliers such as wedding dress designers or wedding halls / gardens.

I've never had such a hard time designing a logo before,
His website is named "Marrying", not in english though.

My main problem here is that I literally can't find any creative idea other than the generic ones like Rings,hearts, love birds, etc'.

Please, I'd really be grateful to get some refreshing tips or something like that.

So yea I'd love to see your ideas and learn how to think out of the box, even when I have such a hard time.

Thanks

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@Speyer780

Your problem is not the logo. Your problem — actually your client's problem — is branding.

Your client, as KMSTR noted above, has not distinguished himself from the pack. Writer and marketer Seth Godin calls this the Purple Cow property. The idea is that a brand's defining property is that it is the "-est" (the most) of something: the fastest, the sleekest, the easiest to use, the roundest, the most local, the most comprehensive, whatever.

So go back to your client and brainstorm with him. Why is he establishing this company or this site? Does he want to provide one-stop shopping for marrying couples? Does he want to specialize in ethnic or culturally-experienced providers? Same-sex weddings? Religious weddings?

When the client knows what his Purple Cow is, you will have something to hang your logo on.

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@Turnbaugh909

While I do feel this is more a brainstorming or localize question, which is off-topic according to the FAQ. I would offer some help if I can....

You're being too litteral.

Start with words.... 5 words that describe the business such as (these are quick examples):


coupling
connection
romance
life-long
partner


Then branch out to 5 words or phrases which describe each of those words... i.e.


Coupling

rings
pair
love birds
holding hands



etc.

In the end you have 25+ words and phrases which you can mix and match to come up with some sort of graphic.

As for the opinions of others on the artwork, it's difficult to say. Audiences vary depending upon where you ask. I've had work I though was really bad praised. And I've had work I loved literally spat upon. In the end create something you're proud to put your name on when asked.... chances are it'll be close to or exactly what the client is seeking.

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