: Who says your site is 10x better? You? I know Google doesn't and that's because the rest of the Internet doesn't either. Also, Google ranks pages, not websites. So if one page ranks well

@Kevin317

Who says your site is 10x better? You? I know Google doesn't and that's because the rest of the Internet doesn't either. Also, Google ranks pages, not websites. So if one page ranks well it doesn't mean another page ranks well. They are all judged on their own merit.

Google ranks pages based on quality and relevance. Relevance is determined by content, semantic markup, and anchor text (ok, that's a really simplistic view but it does cover most of it when you think about it). The reason why links are important to Google is they are seen as votes. The other sites is either doing a better job of on site SEO and/or getting more and better links then you. If they are getting more and better links then you then their content is probably better then yours.

Want to outrank that other site? make sure your site is optimized and then produce great content. Without the great content you'll never get the links you need to outrank the competition.

As to your specific question, domain name and URL are ranking factors. But they are not heavily weighted and most likely is not the reason why they outrank you.

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