: Article marketing for back links Possible Duplicate: What role do article submission directories play in SEO? I'm interested what the consensus is on the likes of ezinearticles as

@Harper822

From Search Engine Land's "A Look At Article Directories and Their Influence in Organic Rankings":


"...is submitting content to article directories still worth doing? ... Unless you are targeting extremely uncompetitive phrases, with disposable URLs, mass submission and blaster software, [it's] not worth the time and expense."


And that was in 2009 before Google's Panda/Farmer update, which is thought to place less weight on backlinks from suspected content farms and other low quality sources.

So it's not necessarily a complete waste of time; it may improve your ranking, but so might submitting the same articles as guest posts to respected blogs in your industry or relevant sister-industries. (I use Alltop to find industry-specific blogs.) At least that way, you'd be adding value and attracting an established audience with a genuine interest in your field (who may also blog about you), instead of attempting to game an algorithm and help content farms thrive.

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